Good day. That’s right. It’s business book review day… Phil Knight started NIKE way back in 1964. Selling Japanese running shoes out of the boot of his car… For years I’ve wanted to understand the journey that Phil Knight undertook to establish NIKE, as the world’s leading sports shoe & apparel company. Shoe Dog is

Marvel films may never have happened. Back in 1961. Like in the latest Avengers movie (End Game). Stan Lee was forced to make most of his team extinct. The company (then called Timely Comics) was on its last legs. And Stan Lee was on the verge of quitting. Only his wife managed to talk him

Good day. It’s my favourite day of the week. Business book review day… Today’s book review is about a business turn around on a gigantic scale. Lou Gerstner biographies his epic challenge in keeping IBM from extinction. After decades of unrivalled success. In 1993 when Lou Gerstner joined as CEO. IBM were set to lose

David Bowie was not just a musical genius & style icon. He had a brilliant mind & was a futurist too… In 1999 during a BBC interview with Jeremy Paxman when discussing the internet Bowie said: “I don’t think we’ve even seen the tip of the iceberg. I think the potential of what the internet

Good day… Seth Godin has written another best-selling marketing book. ‘This is Marketing’. We’re going to review it today (thanks for the swap Jak Spedding). In this book Seth sets out how he believes organisations should be using the power of the internet & social media platforms to create & tell honest stories that resonate

Welcome to episode 9 of our video series ‘exposing the hoodwinking’ Each week we bring to your attention a clause (usually hidden deep) within service agreement terms for office equipment like printers, photocopiers & telephones. Which could cause you many extra charges in the future. Today were going to discuss charging rates for ‘office moves’… Somewhere in your agreement could

Good day. Tom Fitzsimons started drinking at 13 & alcohol was an addiction before he hit 20. Eventually downing 20 pints & 1/2 a bottle of whisky every day. I first met Tom a few years ago. He gave a group of us a talk about the challenges in his life. How running became his

NIKE has spent billions to teach millions of people that the ‘swoosh’ is a symbol for human possibility, achievement, status & performance… Swoosh is a sound we hear when something zips past quickly (like a Michael Jordan dunk). The Swoosh was designed to show an arch of movement and stands for fast sound, speed &

Inspiration can come in many forms… People in business can be inspired by the stories of successful entrepreneurs like Alan Sugar & Richard Branson. Both of which have grown their business & own personal brand from nothing. Encountering many ups & downs along the way. Then you’ve got sports, movie & music stars who can

Good day. Nigel Risner is said to be the best speaker in the world. He’s said to excite, challenge & impact the lives of 1,000’s to take immediate action… Today we’re going to review his book (as covered by Channel 4) ‘The Impact Code’. Nigel has learned. In order to get more. We need to