David Bowie was not just a musical genius & style icon. He had a brilliant mind & was a futurist too…

In 1999 during a BBC interview with Jeremy Paxman when discussing the internet Bowie said:

“I don’t think we’ve even seen the tip of the iceberg. I think the potential of what the internet is going to do is unimaginable. We’re actually on the cusp of something exhilarating and terrifying.”

“the actual context & state of content is going to be so different from anything we can envisage & the interplay between the user and the provider will be so in simpatico it’s going to crush our ideas of what mediums are all about.”

Then 4 years later in a New York Times interview he said:

”The absolute transformation of everything that we ever thought about music will take place within the next 10 years & nothing is going to stop it. I’m fully confident that copyright will no longer exist & authorship and intellectual property is in for such a bashing.”

”Music is going to become like running water or electricity. You’d better be prepared for doing lots of touring because that’s really the only unique situation going to be left. It’s terribly exciting”.

Bowie was super excited about the potential of the internet & entering a world where the monopolies no longer had the monopoly on how music is made, controlled & distributed.

Much of what Bowie said back then is true today. And not just for the music industry either…

If you’re willing to strip yourself bare & expose yourself to the world (not in the physical sense) any size of business has an opportunity to get their story heard through internet & social media platforms.

These days. It’s not about who has the most money to spend on the most adverts with the most popular platforms. Because in the digital world. We’re all blinkered & no-one takes notice of adverts.

Let the monopolies spend millions on digital advertising. And you spend time creating helpful & meaningful content specifically designed for your target market.

Then publish it consistently on the digital platforms where your prospects reside. And the best thing is. It’s free. Your only cost is time & a bucket load of creativity.

Our digital story focuses on Simple Honest Service. What will yours be?