We deliver a free photocopier every time…
Under promising & over delivering (UPOD). Where do you stand on this? I read a business book last week, which suggested it’s a good idea to under promise & over deliver occasionally, as your customers will see you as some kind of customer service JEDI master. But we’re not so sure this is right & we’re
eBay is built on trust. Are you?
People use eBay because they trust the system… Pierre Omidyar created eBay with the general assumption, most people are good & trustworthy. This is a guide they still use today when making strategic decisions. Trust though was so vital to eBay’s success. Pierre added a simple but crucial element to the site. User ratings. Buyers
Apple created they’re own market. Can you?
Are trees the solution to climate change?
Nearly 90,000 forest fires have broken out in Brazil since the beginning of the year (which is nearly double the amount for the whole of last year) & over half of them in the massive Amazon basin, which regulates part of Earth’s carbon cycle and climate. Whether the fires are being started deliberatly by crimnal
Learn how The Pumpkin Plan your business
Gooday. You got time for a business 📚 review? This week’s worldie is ‘The Pumpkin Plan’ written by Mike Michalowicz. Not sure if you’ve heard of Mike Michalowicz. He’s author of 5 books, created 2 multi-million-dollar companies before 30 & a fine example of a successful entrepreneur. ‘The Pumpkin Plan’ is the blueprint that Mike
Here’s how change creates a new curve…
The business landscape is always changing. As it changes, people’s needs change too… Making it critical for you to keep ahead of any changes that could impact the product you provide. These changes could be technological, political or even changes in people’s habits. Although, the best way to mitigate change. Is to be the business
Children taught us this lesson…
Can you innovate & be like Netflix?
To keep ahead of the competition & solve your customers problems, you’ve got to innovate & continually re-invent yourself like Netflix… Back in the day independent video shops had rows & rows of VHS films with the spine facing out like a library. They’d usually be in alphabetical order. But you had to search hard
University choice is a challenge…
Have you ever done the university circuit? It’s what we’ve been up to for the past couple of months. We’ve never done it before. But what a minefield it is. It’s not surprising our future business professionals (children) get confused. I never got the opportunity to go to university. It wasn’t because of not being
Time for an entrepreneur revolution?
Gooday… You’ve guessed right. It’s business book review day & today we’re reviewing Daniel Priestley’s latest 📚. Entrepreneur Revolution. What’s different about this 📚? It’s bang up to date with society. In fact, in parts it’s a little ahead & dives into the future business landscape. Daniel’s a forward thinker. A futurist. Someone who embraces










