Gooday. You got time for a business 📚 review?

This week’s worldie is ‘The Pumpkin Plan’ written by Mike Michalowicz.

Not sure if you’ve heard of Mike Michalowicz. He’s author of 5 books, created 2 multi-million-dollar companies before 30 & a fine example of a successful entrepreneur.

‘The Pumpkin Plan’ is the blueprint that Mike used to grow his companies & still uses today in his coaching business, where he helps others grow theirs.

The amazing thing. It really is based on growing real life pumpkins. But not the one’s you buy at Halloween to let you’re your kids carve up & put candles in.

Mike means. Gigantic prize-winning pumpkins. The biggest pumpkins you have ever seen. Grown using special giant pumpkin seeds.

After spending time analysing how prize-winning pumpkins are grown:

1. Plant promising seeds
2. Water, water, water
3. Weed like a mad dog
4. Remove the weaker pumpkins
5. Focus all your attention on the biggest pumpkins
6. Watch them grow massive in the last days of the season

Mike hit on a similar formula, which turbo charged his business:

1. Identify & leverage your biggest natural strength
2. Sell, sell, sell
3. Fire all your rotten time sapping small-time clients
4. Weed out any other distractions
5. Identify, nurture & protect all your top clients
6. Find out what they want more than anything & replicate it for all
7. Watch your company grow to a gigantic size

Sounds simple enough doesn’t it?

There is a bit more to it than that. Which Mike covers in detail. As well as sharing with you many stories where ‘The Pumpkin Plan’ has been used with great success.

I’ve got to say it got me hooked. Mike has such a wicked sense of humour. After reading the 📚. I’ve certainly got a different perspective on pumpkins & growing businesses.

If you’re interested in having a wildly successful business & want to make a significant contribution to world. Both Mike & I suggest you should read this 📚. But watch out for the 1 nut guy!

It’s a fascinating read. ‘The Pumpkin Plan’ gets a big 👍 & ⭐⭐⭐⭐⭐

If you’ve got any questions about the 📚, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

Watch all our business book reviews at mytotalofficesolutions.co.uk/business-book-reviews

Thank you for watching & see you next week.