If you spend your money on producing great products you won’t need to advertise… As your customers will connect with each other & do it for you. But most people produce safe products. Products that don’t excite. Products that don’t change the status que. Making them spend loads on advertising. Infinity (our home & home

It’s time for another business 📚 review & to coincide with the return of Theo Paphitis to Dragons Den I’m reviewing his book ‘Enter the Dragon’. I’ve wanted to read this book for a while, as Theo owns a business that operates in a similar area of the market as part of our business. Not printing or photocopier solutions.

Our team are highly motivated because we do meaningful work… The mission is to disrupt the printer & photocopier technology industry by being honest & transparent, through fixed priced guarantees, no hidden charges & short-term flexible contracts. The objective is to stop people getting ripped off by unscrupulous suppliers who constantly increase prices, introduce extra charges & tie

We all want to be funny… But did you know 99% of comedians workshop & test their jokes before performing a full routine. Most are not born that funny. They’ve got to work hard at it. They’ll show up unannounced at small town gigs for free & test their new material. Sometimes the new jokes

How can an illegal immigrant aged 15 go from absolutely nothing (not even being able to speak the language) to become 1 of the world’s greatest brain surgeons? It’s a true story about never giving up on your dreams. A story of shear hard work, resilience, perseverance & true grit. They’re masses of learnings here

Gooday… Have I got a blockbuster business book review today. ‘Damaged Goods’ is written by the Sunday Times business editor Oliver Shah & is about the rise and fall of Sir Philip Green. Oliver is 1 of the most respected national commentators on business and the high street & was named business journalist of the

Once upon a time… There was a small business who’s printing & scanning needs had grown. They were spending £250 a month on printer cartridges & their existing equipment wasn’t up to the job. A3 & fast reliable scanning had become a business need. In walks their ‘hero’ photocopier salesman. Sells them an A3 all

In our game, there are many unscrupulous suppliers using dirty tricks… They hoodwink people with complex terms designed to tie you in to them for years. Which include things like stealth price increases & hidden extra charges. Our aim is to change this by disrupting the printing & photocopier technology industry, through our honest & transparent approach. Providing simple terms, monthly contracts, fixed

Took a break from reading business books last week. Well thought I had… Decided to slip in the mafia classic. The Godfather. I’ve watched the movie many times, but never read the original (Mario Puzo) book. As well as being a fantastic read. What struck me. Was the togetherness that Don Corleone created within his enterprise. He

Good day. Yes, that’s right. It’s is business book review day… James Sinclair loves magic & aged 14 was a budding entrepreneur. ‘The Millionaire Clown’ is his story of making it in business, his views on entrepreneurship & what he’s learned about leadership. Aged 15 James set up a children’s entertainment business. By 18 he

Tesla is making solar affordable again… With a new solar rental program that lets homeowners rent a solar system for a flat monthly rate. To further sweeten the deal, Tesla is offering no upfront installation cost & no long-term contract. That means, theoretically, someone could install solar with the program and have it removed a

It’s fantastic when you gain a new customer. You’re on a real high… But 1 thing that’s hard about turning that prospect into a customer (which many people don’t consider) is losing the prospect. Yes that’s right. Prospects when they turn into customers can leave you prospect-less This is why organisations & anyone in sales

Good day. Today is business book review day… Have you every shied away from cold calling? I don’t mean bold calling (walking into a business cold). I mean, cold calling someone you don’t know using your phone. Its daunting isn’t it? It takes stacks of grit & determination to deal with all the rejections &

The great consumer explosion that powered the growth of retail business giants such as BHS, C&A, Marks & Spencer, Tesco & Woolworths was original fueled by a shortage of working age men after the war. Employment was full & it produced a tightness in the labor market making wages rise. Between 1951 & 1964, the

Good day & welcome. It’s business book review day… Today I’m reviewing a book dedicated to helping people understand & start a subscription service. ‘The Automatic Customer’ (written by John Warrillow) is a fountain of knowledge for those of us, who’d like to gain a regular income stream from a product or service. I first