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new customer only promotions victor meldrew
Are new customer only promotions frustrating?
Been reading Anne Williamson’s latest edition of ‘Are You a One Night Stand Business’… The 1st edition was good, but this one’s even better. Bolstered by numerous real-life stories with meaningful customer service learnings. 1 learning is a nemesis of mine & brings out the Victor Meldrew in me… Anne’s son wanted to upgrade his
bike renting is like printer renting
Bike renting is like printer renting…
We’ve just visited Zhuhai in China for a few days on business… It’s a massive modern city of 1.6 million people & has been designated a special economic zone specialising in printer & photocopier technology, amongst other electronic items. Most of the population seem to use a bike rental schemes to get around. Paying as
The Incarus Deception business book review
The Icarus deception learnings…
Gooday. It’s business book review day… Seth Godin’s 2012 book ‘The Icarus Deception’ is based on the legend of Icarus. Icarus was banished to prison with his father for sabotaging the work of King Minos. His father crafted them a pair of wings & attached them with wax. His father warned him not to fly
fear or rejection
If you never fear, you’ll never improve…
Innovators experience fear just like anyone else. But have a unique ability to put fear to one side & step into the unknown… Your mind is a creature of habit & operates based on fear. It’s always scanning your environment looking for things to be afraid of & makes decisions in the interest of keep
checklist
Do you use a checklist?
No one likes a checklist. They’re painstaking & aren’t much fun… Plus, they might show the job you’re doing isn’t as good as you think it is. So, best avoid checklists at all costs. You don’t want to have a chance of getting better. Do you? There’s something deeper going on if you refuse to
printer technology
Is our printer technology strategy right?
If you have a product specialism. Such as printer technology solutions, like us… Do you have a product strategy & create slightly different models for each target market, or do you offer the same product to everyone at the same price? Initially. We created a small business printing solution. Which provides a business rated multi-function inkjet printer, unlimited
The lean startup Eric Ries
The Lean Startup
Gooday. It’s business book review time… After a failed start-up & many years of soul searching & gaining knowledge, Eric Ries, concluded, Entrepreneurship is a kind of management. Having worked with 100’s of entrepreneurs Eric has personally witnessed how often a promising start leads to failure & the grim reality is that most start-ups fail.
pivot butterfly pupas
Pivot before it’s too late…
A challenge that we face when trying to develop a successful organisation. Is understanding when to pivot & when to stop persevering… It can be many factors which cause you to pause & think when you should pivot. Like market conditions, competition & technology advancements. There’s only so long you can carry on kicking the
learning to manage the world
What’s your greatest learning?
Think we forget sometimes, we’re just a species that inhabits the world & still learning… Like the dinosaurs before us. It’s the turn of humans to be custodians of this great planet. Are we learning from our mistakes & doing a great job? If I think of the world as 1 big business (as that’s
Toyota decentralised & continually improved
Toyota decentralised & continually improved…
In the 80’s Toyota gained massive market share in the American car market… GM were the major player, but the cars they produced were prone to mechanical failures. The cars Toyota produced were of dramatically higher quality than those that left a GM factory. GM hadn’t changed their manufacturing processes in years & it was
plant a tree trees
Lancashire business launch climate change ‘Plant a Tree’ campaign
Haslingden based MY Total Office Solutions has launched a ‘Plant a Tree’ campaign to help reverse climate change Managing Director, Darren Turner said. “We’ve been thinking for some time, how a small business like ours, could influence climate change in a positive way” “Seeing pictures of the Amazon on fire stirred something within us. First
the starfish and the spider
The Starfish and the Spider
Gooday. I can’t believe it’s time already for another business book review… ‘The Starfish and the Spider’ (written by Ori Brafman & Rod Beckstrom) is not your typical business book. As you can probably tell from its title. It’s a fascinating read though. Weaving story after story about different business models & details why small
free photocopier service delivery
We deliver a free photocopier every time…
Under promising & over delivering (UPOD). Where do you stand on this? I read a business book last week, which suggested it’s a good idea to under promise & over deliver occasionally, as your customers will see you as some kind of customer service JEDI master. But we’re not so sure this is right & we’re
eBay trust
eBay is built on trust. Are you?
People use eBay because they trust the system… Pierre Omidyar created eBay with the general assumption, most people are good & trustworthy. This is a guide they still use today when making strategic decisions. Trust though was so vital to eBay’s success. Pierre added a simple but crucial element to the site. User ratings. Buyers
apple record store
Apple created they’re own market. Can you?
Remember way back. When you heard a great song on the radio. To get it. You had to make a special trip to HMV or a Virgin Megastore. Where you’d end up buying the Album because it was much better value. Once home though. The disappointment set in. When you realised the other 9 tracks
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