During IBM’s training process their business leaders see each new group to tell them… ‘IBM stands for 3 things. The dignity of the individual. Excellence & Service’ They represent the belief system of IBM. Everything else may change. But these 3 things won’t. Like water. This belief system has spread throughout their entire organisation. Providing

Colour is important when communicating your business message… As each colour has a different effect on the viewer. Red most draws the eye. Although. It’s probably not the main one you want to use, as it donates passion and represents danger, blood or being in the red on your balance sheet. We chose blue, as

Over the weekend, we asked ourselves a serious question… What’s happening to us? We see people hurting & the economy tanking. But most important. We see many helping others. Going above and beyond in this time of need. Yes this includes our fantastic emergency services. But it also includes care workers, charity workers, pharmacists, teachers,

Good day. Yes that’s right. It’s business book review time… Today’s book was first published way back in 2003 and was way before it’s time. To be fair it’s even more relevant in today’s full on digital world. Purple Cow written by Seth Godin challenges the way that most companies market products, which to be

Trade is extremely tough for most, us included… But some industries are surprisingly thriving. Take skips. (No. Not those lovely prawn cocktail snacks) waste skips. Whilst my wife’s (hopeful) temporally at home with the kids, she’s been trying to find things to do. Which has meant a massive spring clean of the house and garden.

When paying for adverts, target them directly at the people who need your product. Not to the mass market like most others do, as this is wasting your profits. Let me give you an example… As the schools closed. We designed & launched a home-schooling printing package, to help families with school children to do

Here’s my 10 musts of marketing you can deploy to get to the top of your industry… Paid advertising – although more online than offline Direct Mail – you still can’t beat a personalised letter Corporate Literature – brochures & promotional pieces Public Relations – good news stories in the press Personal Contact – sales,

They say a picture paints a 1,000 words… Well, yesterday we delivered all kinds of bathroom, washroom & cleaning products. They went to homes, business, charities & all other types of support organisations. Don’t forget! We’re out again today delivering technical stuff, printers & office supplies & workplace products to: Charities Family’s home schooling Homeworkers Adult support organisations Children support organisations Doctors Pharmacies Care homes Schools All other businesses & organisations

Did you know? Humans remember 20% of what we hear, 30% of what we see. But 50% of what we both see & hear. Information that’s visually illustrated & communicated, has a dramatic & direct impact on the brain. 85% of the information taken into the brain enters through the eyes. How many images do

Anybody else home schooling? We’re desperately trying to make sure our daugthers education doesn’t suffer. Luckily, we’ve also got an 18-year old, who was due to complete his A levels and is now at a loose end, kicking his heals wondering what to do with his time. So, we’ve turned him into a teacher… Yes.