Here’s my 10 musts of marketing you can deploy to get to the top of your industry…
- Paid advertising – although more online than offline
- Direct Mail – you still can’t beat a personalised letter
- Corporate Literature – brochures & promotional pieces
- Public Relations – good news stories in the press
- Personal Contact – sales, networking & customer service people
- Market education – trade shows, speaking engagements, articles & blogs
- Websites – these are a given & how people judge you
- Email campaigns – keep in regular contact with customers with offers & news
- Affiliate marketing – find similar companies to work with
- Social media – Prospects will check your profiles, make sure they provide value
In a small company like ours, you won’t be able to do them all. Try & test which ones provide the biggest return for the investment in time & money. And do more of them.
I read a very interesting LinkedIn article today written by Guy Cookson. It proved why you should advertise yourself out of a recession. And it doesn’t have to be paid marketing or advertising either.
…look it up here, as it’s a great read
