Here’s my 10 musts of marketing you can deploy to get to the top of your industry…

1. Paid advertising – although more online than offline
2. Direct Mail – you still can’t beat a personalised letter
3. Corporate Literature – brochures & promotional pieces
4. Public Relations – good news stories in the press
5. Personal Contact – sales, networking & customer service people
6. Market education – trade shows, speaking engagements, articles & blogs
7. Websites – these are a given & how people judge you
8. Email campaigns – keep in regular contact with customers with offers & news
9. Affiliate marketing – find similar companies to work with
10. Social media – Prospects will check your profiles, make sure they provide value

In a small company like ours, you won’t be able to do them all. Try & test which ones provide the biggest return for the investment in time & money. And do more of them.

I read a very interesting LinkedIn article today written by Guy Cookson. It proved why you should advertise yourself out of a recession. And it doesn’t have to be paid marketing or advertising either.

…look it up here, as it’s a great read