Our affiliate program is simple, yet very effective… We work with like-minded people, who introduce us to their existing clients. In return we provide our affiliate partners with 10% of the revenue we generate in a recurring monthly payment model. Which grows over time as more business is secured. Our affiliate scheme enables our partners

“Let me out of the cube Phil”. “But Darren, it’s the million-pound question”. “I can’t do it any longer Phil it’s been 8 months already and I’ve only one life left”. “Darren, all you’ve got to do is restructure & pivot your business again to survive tier 3 lockdowns”. “But Phil, we’ve already pivoted 3 times, and restructured

It was Coca Cola’s biggest challenge…. What was? The Pepsi challenge of course. Do you remember it? In the 80’s a group of high energy Pepsi marketeers would rock up at a local shopping centre with a TV crew. And set up a blind tasting with two tiny cups of cola (one Pepsi and the

Warren Buffett (CEO of Berkshire Hathaway) famously said about recessions… “When the tide goes out, you see who was swimming naked.” My father-in-law once said: “When you go wading in the sea, make sure you wear your wellies.” I’m not sure he meant it in the same guise as Warren Buffett (I’ll let you decide),

You’ve heard of the idiom; “Your body is a temple”, I’m sure? From the days of your youth, when parents thought that the metaphorical expression of your body as a place of worship, would unlock the dusty cavern of your brain that desires to indulge in broccoli. Or more recently, when you started that online

Have you heard of Packard’s Law? Dave Packard created it (HP founder along with Bill Hewlett). They tossed a coin to see whose name would come first. Packard won the toss & put Hewlett’s name first. Now that’s the sign of a great leader & partnership. Packard believed… ‘No company can grow revenues consistently faster than

Good day…. Are you ready for a business book review? This week it made sense to go down the business idea route. With many likely to start out in business for the first time and existing organisations needing ideas of how they can still grow in the current climate. ‘The Business Idea Factory’ written by

Louis Cheskin was a 20th century scientific researcher, psychologist, and marketing genius… He observed people’s perceptions of products and services were directly related to aesthetic design. And spent most of his life investigating how design elements impacted people’s perceptions of value, appeal & relevance. In the late 40’s margarine was not popular; most people had

Don’t products have to evolve? Let’s take the recent rumblings within the Premier League and other leading European teams about forming a European super-league. Liverpool and Manchester United seem to be leading the UK, with Manchester City, Chelsea, Arsenal and Tottenham Hotspur said to be involved too. Also mentioned are Spain’s Real Madrid and Barcelona.

Why do you need to create 100’s of ideas? 💡 Thomas Edison filed over 2,000 patents, but the majority didn’t make a penny. 💡 Albert Einstein published over 300 scientific papers, but the majority are not cited by other scientists. 💡 Pablo Picasso created more than 20,000 pieces of art, but most are not in

When ‘The Beatles‘ auditioned for Decca Records, their executive allegedly said: ‘Not to mince words Mr Epstein, we don’t like your boys’ sound. Groups are out. 4-piece groups with guitars particularly are finished.’ Apple‘s Steve Jobs once said: ‘It’s really hard to design products by focus groups. A lot of the time people don’t know

In 1968 Ph.D.’s, George Land & Beth Jarman, gave a test (used by NASA to measure the creativity of their new recruits) to 5-year olds. Then they gave the same test to 10-year olds and next to children aged 15. The results were astonishing… 98% of 5-year olds demonstrated genius levels of creativity. Which dropped