Can you create your own market?

What do I mean?

Can you re-design your product, so it’s no longer a direct comparison to your traditional competition?

We’ve done it using monthly subscriptions.

We rent office technology in affordable monthly subscriptions, which includes the hardware, consumables, software, and lifetime support, with no strings attached.

Covering things like print & scan technology, internet phones & laptops bundled with Microsoft 365.

Although other organisations are even more radical…

A zoo in Singapore didn’t want to be a me too and compete with all the other zoos. After some radical thinking they created their own market, where only they operate.

Transforming themselves into the world’s first nocturnal wildlife park, winning the Singapore best attraction award an unbelievable 13 times.

The Night Safari is a journey into the wilderness on a 40-minute tram ride, where you’re taken through 6 world regions, from the Himalayan foothills to the jungles of Southeast Asia.

It’s such an innovative product, which attracts 1.3 million visitors a year & has 900 animals from around 100 species (which 41% are endangered) in its huge 35-hectare park.

It’s amazing & might stimulate some market ideas for you too.

…go take a look at https://www.wrs.com.sg