Good day. Today is business book review day… Have you every shied away from cold calling? I don’t mean bold calling (walking into a business cold). I mean, cold calling someone you don’t know using your phone. Its daunting isn’t it? It takes stacks of grit & determination to deal with all the rejections &

The great consumer explosion that powered the growth of retail business giants such as BHS, C&A, Marks & Spencer, Tesco & Woolworths was original fueled by a shortage of working age men after the war. Employment was full & it produced a tightness in the labor market making wages rise. Between 1951 & 1964, the

Good day & welcome. It’s business book review day… Today I’m reviewing a book dedicated to helping people understand & start a subscription service. ‘The Automatic Customer’ (written by John Warrillow) is a fountain of knowledge for those of us, who’d like to gain a regular income stream from a product or service. I first

Simon Jordan (former Crystal Palace FC owner) wrote a fascinating article yesterday… For those who don’t like football, please bear with me, as there is some very important business lessons & opportunities in what he says. Simon says (no pun intended) the cost of premier league football has gone through the roof & our ability

When you sign up to an alarm monitoring service you pay a few pounds a month, knowing if your alarm ever goes off both you & the police will be called by the alarm monitoring service. If you want to monitor the whereabouts of your vehicle in case of it being been stolen you can

Have you found a way to make your customers sticky? I don’t mean tying them to a long-term contract with high financial penalties if they want to leave. That’s not sticky that’s hoodwinking them & it’s a sure way to burn through customers quickly. I mean. By providing a product & service they value so

Amazon use Prime to increase you’re spend & supercharge their business… For £7.99 a month you get: Free next day delivery on millions of products Stream or download a selection of movies & original TV series Exclusive early access to Lightning Deals Access to a rotating selection of eBooks, magazines & comics Instant access to

Good day. This week I’m reviewing a business classic. Michael Gerber’s ‘The E Myth Revisited’. It was written some 15 years later than his original book ‘The E Myth’. The original book sold over 1 million copies. But raised many unanswered questions. That Michael answers in this revised version. For those that don’t know. The

People associate 1 positive thing with many… Don’t think your product is the same as others, as no product or service is completely the same. How it’s delivered. How it’s supported. How you interact with customers are all differentiators. Avis rent-a-car positioned themselves as number 2 in the car rental market. They used a positional

People relationships are the most important thing for us… When we first meet new customers our team take the time to work out how we can help them solve problems, improve efficiencies or save money. If we can’t do any of these, we are honest & clear with our customers. It’s never about making a