Ready for a business book review? They say you should never judge a book by its cover. But when I first looked at ‘Blue Ocean Strategy’ the cover nor title gripped me, and I even avoided reading it for a few weeks. But that’s my bag and I need to swallow some of my own

Sometimes you’ve got to change how you go to market with your product for it to gain traction. Take Cemex (one of the worlds largest cement produces) as an example… In Mexico most of the population lived in chronic overcrowding, and few people built extra rooms onto their property to solve this. Why? Because most

Been listening to talk radio today whilst doing the school run… It’s been announced, by the climate change committee, as a population, we need to reduce our meat & dairy intake by a 5th within the next decade. The reason for this? Cattle and sheep fart, which produces methane. So, they want to reduce the

Can you add an affiliate program to your business? What do I mean? Do you have a product that another business could sell into their existing customer base on your behalf? Obviously, they’re not going to do it for nothing, so you’ll have to work out how much cash you can afford to share with them.

Seen as many of us can’t go to the pub, particularly those of use still stuck in tier 3… I thought I’d bring the pub to you in a roundabout sort of way! ‘The Beermat Entrepreneur’ was originally written in 2002 but has was updated in 2005 after the dot.com era subsided. The authors, Mike

At least Boris can’t stop our customers planting trees… Why? Because they’ve only gone and planted 27 more trees in November, through agreeing 27 more home and office printer technology solutions. You are amazing. Thank you SOOO much. Individuals, business & organisations who sign up to any of our printer technology solutions, internet phone packages or laptop with Microsoft Office

For almost 30 years Bacup Family Centre have successfully supported families in need; ‘giving a helping hand’ when, how and where they need it… The Centre helps individuals and families cope with life’s demands and difficulties. As a charity they rely solely on funding and kind donations to keep running, which have become much harder

If you watched the above clip, from the 1964 title fight between Muhammad Ali and (then) champion, Sonny Liston, you’ll understand the undeniability of Ali’s domineering presence in the ring, and his unorthodox style. It is uncommon for someone of Ali’s calibre to come about in the world of boxing, never mind someone who is

Happy Mondays everyone… Can you see the link? Check the picture out, as it’s Manchester rock band Happy Mondays drummer & founding member Gaz Whelan, planting our tree’s. Gaz came up from Manchester last Thursday, after catching wind of what we’re up to with mental health charity Shiva Trust, lending a hand and his support

How some start-ups go on to become extremely successful has always intrigued me… I mean companies like Facebook, Google, Apple, Microsoft & even electric car titan Tesla. So, when I came across ‘Zero to One’ by Peter Thiel I was extremely pleased. But I’m not sure if you know who Peter Thiel is? He’s co-founder