Did you know. Most sharks die if they don’t keep moving? It’s true… Most sharks need to constantly swim in order to keep oxygen-rich water flowing over their gills. I liken this to business… Business should be agile & constantly on the move too. Looking for market opportunities & ways in which to spread their reach. Business should also

Does your product #disrupt a market?   Virgin boss Richard Branson has spent decades disrupting markets.   Starting with music, then aviation, mobiles, media, trains, healthclubs & even banking.   In aviation he’s done it 3 times…   Seeing BA had gotten complacent, offering poor service & a mediocre experience. Virgin Atlantic was born.   Then

Why do people buy what they buy? Do you think it’s always a logical decision? Like calculating your printer cartridge spend & working out how much you can save by subscribing to a printing service like Infinity for the home or MY Print Service for the office. Unfortunately, it’s not this simple… No matter what. Some people just don’t

We’re here today with Bernie of Galactic Travels… ‘Bernie would you like to tell everybody what you do?’ ‘Hi all. I’m a personal travel consultant & working from home allows me to help you plan your dream holiday at a time which is convenient to you’. ‘We provide a very personalised service working with you before, during &

Good day. Yes. You’ve guessed it. It’s business 📚 review time… Today I’m reviewing a book by local accountant & first-time author. Karl Roberts. I heard you groan. ‘No. Not an accountant. This will be sooo boring’. Well. I’ve got news for you. The Profit Compass isn’t boring. It provides more than numbers too. To

Crosby HR are on a mission to ensure that all business (small, medium & large) have access to excellent HR expertise and support through pragmatic and commercially focused advice. The team at Crosby HR use their wealth of expertise to help find solutions to the Human Resource challenges you face. Whilst ensuring legal compliance without

Have you ever thought of renting a bookshelf, a sofa or even an expensive dress? I was listening to the BBC Radio 4 money box show today whilst picking my daughter up from primary school. It was all about the trend towards renting things. Not the things you are used to. Like a house, car

Picasso was sketching in Paris by the Seine & a lady asked. ‘Would you sketch me’. Picasso obliged & within minutes the lady had an original Picasso. The lady asked. ‘How much do I owe’. Picasso replied ‘5,000 francs please’ (it was way before the Euro). The lady was shocked . ‘But it only took a few minutes’. She ranted.

In the cold and systematic world of modern business an absence of creativity & invention often dictates decision making & in turn can spell the downfall of many organisations. Many often believe that the key to success in business is to follow the blueprint of others who have been successful before them. However, this is

Good day. Welcome to our 20th anniversary business 📚 special… No. I’ve not been doing them for 20 years yet! Today I’m reviewing a 📚 in its 20th anniversary year. And its as current today as it was way back in 1999. Harry Beckwith’s ‘Selling the Invisible’ is a marketing masterpiece. I remember back in

Welcome to our free guide on ‘exposing the hoodwinking’, which uncovers unbelievable practises from unscrupulous suppliers of office equipment like photocopiers, printing technology & telephones. This guide brings to your attention clauses (usually hidden deep) within service agreement terms & conditions, which could cause much pain and extra unforeseen charges in the future. Pricing clauses

1 of the most fantastic marketing initiatives I’ve seen seems to have gone under the radar… Although it relates to football & the champions league final against Liverpool & Spurs. It’s not about the game, the teams or who won or didn’t win. It’s about BT Sport. Like them or loath them what BT did

The aim for any business is to create a product that your customers would love. Isn’t it? It’s hard to get this right & if you take too much time getting the product perfect someone else is likely to pull the rug from under your feet with their own product release. A major advantage of

SmartPA Sadie Nicholson offers bespoke admin packages to all sizes of organisations. From a 1-man band right up to organisations with 100’s of employees. Sadie provides back office business support functions, which can free up time so you can concentrate on strategic projects, stop you from working late or save you the hassle & cost of employing an extra

Gosh it’s come around quick this week. It’s business 📚 review time…   This week I’ve read a classic. 1st written in 1984 when it was a national bestseller.   Since then ‘Influence’ by Dr Robert Cialdini has been revised a couple of times to bring it up to date.   Dr Cialdini spent his