Have you got a product with a perceived high value that you could provide for free? The reason I ask… In most small organisation cash-flow tends to be the most important thing & we’re no different. Growth is great. But if you don’t have enough regular cash coming in to cover your standard monthly operating

What does a guarantee mean? For us a guarantee is a promise with #certainty… A friend recently bought a used 🚘. It came with a 6 months #guarantee. Within 3 months the 🚘 experienced major problems. My friend took it back to the garage. To be told ‘the guarantee was with a 3rd party & the 3rd

Not often do we consider the importance of planning in business or everyday life. Most people rely on instinct & react to events in the heat of the moment… This reactionary approach can lead to poor outcomes & prevent us from fulfilling our full potential in the activity being undertaken. In business you need many

Good day. Today is a bank holiday business 📚 review special… ‘Building a StoryBrand’ is a 📚 that anyone leading or managing within an organisation needs to read. Allowing the learnings to be spread throughout the whole organisation. It’s written by Donald Miller. An American author, public speaker & business owner. He set up StoryBrand

Recently. We’ve had many people contacting us with printer & photocopier agreement issues… They’re very ☹ as they feel they’ve been misled & it makes us 😡 too. We want to make sure that no-one else gets hoodwinked by unscrupulous suppliers. Please let us guide you. We’re extremely experienced when it comes to printer & photocopier agreements. Before signing a printer or photocopier

Sales is seen (by some) as a bad word… Some use terms like business development or account manager rather than saying there in sales. In reality. Most of us are in sales. Either directly or in-directly. Yes. These days. There are less people in direct sales. The latest stat says it’s 1 in 8 of

Marketing in a small business is hard… There’s no silver bullet. For us. It’s a matter of trying different things & measure them to see if they’re profitable. Continuing with those that are & ditching those that aren’t. For those marketing campaigns that do work. Don’t change them just because you’re getting tired of them

Steve Brooks of CATAX helps business make cash through claiming tax back on the money they invest in innovative research & development. Making many businesses £1,000’s. Research and Development (R&D) tax relief is awarded to a business who invest in innovation. This innovation can be in the form of developing new systems, processes, products, materials,

Good day. It’s Friday again & business book review day… We’ve been having sales process discussions with the team this week. So, I’ve gone all salesy & picked a New York Times bestseller written by Daniel H. Pink called ‘To Sell is Human’. But. It’s not your average sales book. Daniel brings the term sales

The Guinness Book of World Records was probably the greatest marketing campaign ever created… For those that don’t know. It was originally invented by the MD of the Guinness brewery (Sir Hugh Beaver) way back in 1954, as a way of promoting Guinness. Sir Hugh had the idea whilst out shooting. One of his party

Hi. I’m Darren from MY Total Office Solutions… The printer & photocopier technology industry has a bad reputation, caused by unscrupulous suppliers hoodwinking organisations with complex & misleading terms. Which can lead to multiple price increases, unexpected extra charges & huge termination fees. Our ‘WHY’ (why we do what we do) is to change this

Good day. It’s Friday & business 📚 review day… This week I’ve been reading ‘The Chimp Paradox’ by Professor Steve Peters. For those who don’t know. Professor Peters is a consultant Psychiatrist, holds many degrees, a master’s in medical education & many postgraduate qualifications. Yes. He’s qualified. Over the years he’s worked closely with many recognised

We’re with Mike Steel today. Mike specialises in IT & Digital recruitment… ‘Mike would you like to explain what you do’. ‘Absolutely’ said Mike. ‘My business is part of GTL people & we provide specialised IT & Digital recruitment to small & medium sized organisations across the North West.’ Mike continued. ‘We find those difficult

Good day. Today is business book review day… I’ve kinda shied away for this week’s book for a year or so. Thinking the hype was probably way over the top & I can’t really put my finger on why. It’s unlike me. As I’d normally give most things a go. It took a free audio

Here’s a question… Why are Harley Davidson customers so devoted to the brand, they’ll even get Harley’s logo tattooed on their body? Well. It’s because they understand & believe in Harley’s ‘WHY’. Harley Davidson has spent much time to fully understand ‘WHY’ they do what they do & it’s not to have the best or