Business strategy Is not about being first to market…

It’s about getting the offering right by linking innovation to value.

The iMac wasn’t the first PC, the iPod wasn’t the first MP3 Player, iTunes wasn’t the first digital music store, the iPhone wasn’t the first smart phone, and the iPad wasn’t the first smart tablet.

But what Apple successfully did for all these products was link innovation to value.

Organisations who believe business strategy is about being first to market, often get their priorities wrong, putting speed before value.

While speed is important, speed alone will not create your own market and deliver customer value.

History is full of organisations that got to market first with innovative offerings, but never linked them to any customer value, resulting in their demise.

Whatever product you’ve launched (new to market or an existing product packaged in a better way) it’s got to make peoples lives easier or save them cash, even better if it does both.

Take our print & scan technology, internet office phones and laptops bundled with Office 365.

We make things easy and save cash, through free installation and lifetime support, no large cash investments, just an affordable simple fixed monthly price, which is guaranteed never to increase.

…no organisation should rest easy until it achieves value innovation.