Whether you like them or not, in business we can learn a lot from McDonald’s…

Why? Because they’re always looking to improve their customers’ experience.

What do I mean?

We have an English Springer Spaniel (Shadow), we go on a good walk twice a day (morning & night), passing by our local McDonald’s each time.

Which was when we both spotted McDonald’s latest customer experience initiative ‘Click & Serve’.

Due to the pandemic, McDonald’s have had less people eating in, with more people preferring the drive through to eat in their car, which has led to longer drive through queues.

It seems some clever person at McDonald’s has come up with a unique way of helping to solve the longer drive through queues, through a simple ‘Click & Serve’ app.

They do say the simple solutions are always the best.

Simply, park up in the designated ‘Click & Serve’ bays (yes, you even get designated parking), download the app, order what you want, and they’ll bring it to you.

It’s interesting, because this new service is a revamp of the waiter service burger chains in the 40’s & 50’s originally provided, and what the McDonald brothers did away with.

This tells us a lot of new ideas are revamped ideas from the past and coupled with the latest technology, can have a positive impact on your organisation.

When we first started nearly 20 years ago, people bought replacement business printer cartridges through advertisements in computer shopper, and they would take days to arrive.

Now, with new technology we can tell when your current business printer cartridge is running low and will deliver you a replacement even before the original one runs out.

It’s a similar service – just enhanced – with the use of modern technology.

…which past ideas could be revamped through technology to improve your customers experience?