When paying for adverts, target them directly at the people who need your product.

Not to the mass market like most others do, as this is wasting your profits.

Let me give you an example…

As the schools closed. We designed & launched a home-schooling printing package, to help families with school children to do schooling at home in an affordable way.

Printer cartridges are expensive, up to £60 a set and you can easily get through a set a month printing off work sheets and other stuff. We know we’re doing it too.

Anyways. This package is just £9.99 a month. For a wireless multi-function printer, unlimited replacement cartridges, with support and warranty. All guaranteed with no strings attached.

The challenge has been getting the message out to the right people.

To be fair, this is where Facebook has helped with direct targeting. As you can target the exact demographic you want to see your paid advert. In our case. Its families aged between 25 & 50 with school children.

Guys don’t take this the wrong way. But we even identified ladies take more control over things like this. Which allowed us to target more of the ladies than the gents.

Direct targeting has allowed us to reach more of the right people for a lot less money.

…next time you pay for adverts, why not try some direct targeting too?