Picasso was sketching in Paris by the Seine & a lady asked. ‘Would you sketch me’. Picasso obliged & within minutes the lady had an original Picasso. The lady asked. ‘How much do I owe’. Picasso replied ‘5,000 francs please’ (it was way before the Euro). The lady was shocked . ‘But it only took a few minutes’. She ranted.

In the cold and systematic world of modern business an absence of creativity & invention often dictates decision making & in turn can spell the downfall of many organisations. Many often believe that the key to success in business is to follow the blueprint of others who have been successful before them. However, this is

Good day. Welcome to our 20th anniversary business 📚 special… No. I’ve not been doing them for 20 years yet! Today I’m reviewing a 📚 in its 20th anniversary year. And its as current today as it was way back in 1999. Harry Beckwith’s ‘Selling the Invisible’ is a marketing masterpiece. I remember back in

Welcome to our free guide on ‘exposing the hoodwinking’, which uncovers unbelievable practises from unscrupulous suppliers of office equipment like photocopiers, printing technology & telephones. This guide brings to your attention clauses (usually hidden deep) within service agreement terms & conditions, which could cause much pain and extra unforeseen charges in the future. Pricing clauses

1 of the most fantastic marketing initiatives I’ve seen seems to have gone under the radar… Although it relates to football & the champions league final against Liverpool & Spurs. It’s not about the game, the teams or who won or didn’t win. It’s about BT Sport. Like them or loath them what BT did

The aim for any business is to create a product that your customers would love. Isn’t it? It’s hard to get this right & if you take too much time getting the product perfect someone else is likely to pull the rug from under your feet with their own product release. A major advantage of

SmartPA Sadie Nicholson offers bespoke admin packages to all sizes of organisations. From a 1-man band right up to organisations with 100’s of employees. Sadie provides back office business support functions, which can free up time so you can concentrate on strategic projects, stop you from working late or save you the hassle & cost of employing an extra

Gosh it’s come around quick this week. It’s business 📚 review time…   This week I’ve read a classic. 1st written in 1984 when it was a national bestseller.   Since then ‘Influence’ by Dr Robert Cialdini has been revised a couple of times to bring it up to date.   Dr Cialdini spent his

Have you got a product with a perceived high value that you could provide for free? The reason I ask… In most small organisation cash-flow tends to be the most important thing & we’re no different. Growth is great. But if you don’t have enough regular cash coming in to cover your standard monthly operating

What does a guarantee mean? For us a guarantee is a promise with #certainty… A friend recently bought a used 🚘. It came with a 6 months #guarantee. Within 3 months the 🚘 experienced major problems. My friend took it back to the garage. To be told ‘the guarantee was with a 3rd party & the 3rd