Good day. Are you ready for this week’s business book review? We’re going to take a trip back to the future with a book called ‘The Ethics of Invention’ written by Sheila Jasanoff. Sheila is Professor of Science & Technology Studies at the Harvard Kennedy School. And is seen as a pioneer in this field,

Did you know Kelloggs cornflakes were invented by accident? Straight up. One afternoon in 1894 Dr John Harvey Kellogg and his brother Will Keith Kellogg were attempting to make granola. Absent-mindedly they left the wheat to dry out. Then pressed the stale grains anyway and produced the first ever batch of crispy cereal flakes. Keith

In the 50’s the Great Atlantic & Pacific Tea Company (A&P) was the largest retailer in the world. At it’s peak A&P had 16,000 small footprint grocery stores selling limited product lines. Then, in the 60’s, A&P began to falter and became a shadow of a once great company. Why? People’s wants (not there needs)

Our affiliate program is simple, yet very effective… We work with like-minded people, who introduce us to their existing clients. In return we provide our affiliate partners with 10% of the revenue we generate in a recurring monthly payment model. Which grows over time as more business is secured. Our affiliate scheme enables our partners

“Let me out of the cube Phil”. “But Darren, it’s the million-pound question”. “I can’t do it any longer Phil it’s been 8 months already and I’ve only one life left”. “Darren, all you’ve got to do is restructure & pivot your business again to survive tier 3 lockdowns”. “But Phil, we’ve already pivoted 3 times, and restructured

It was Coca Cola’s biggest challenge…. What was? The Pepsi challenge of course. Do you remember it? In the 80’s a group of high energy Pepsi marketeers would rock up at a local shopping centre with a TV crew. And set up a blind tasting with two tiny cups of cola (one Pepsi and the

Warren Buffett (CEO of Berkshire Hathaway) famously said about recessions… “When the tide goes out, you see who was swimming naked.” My father-in-law once said: “When you go wading in the sea, make sure you wear your wellies.” I’m not sure he meant it in the same guise as Warren Buffett (I’ll let you decide),

You’ve heard of the idiom; “Your body is a temple”, I’m sure? From the days of your youth, when parents thought that the metaphorical expression of your body as a place of worship, would unlock the dusty cavern of your brain that desires to indulge in broccoli. Or more recently, when you started that online