Lock-down leads to a flurry of home workers and schoolers needing our help… In January, 27 people working or schooling at home, took a Home Infinity, our entry level monthly subscription printer technology solution. We provide a home rated wireless multi-function printer with free unlimited replacement cartridges for just £11.99 a month, complete with a

Developing a social media strategy to promote your business can seem daunting… In reality, it’s not that difficult, although to do it right, it is a little time consuming. We developed our first social media strategy to promote our office technology solutions business. Having since used the same template to develop another social media strategy

Quality is ‘the standard of something as measured against other things’ or basically, how good something is… Whilst I’m sure the word ‘price’ is rather self-explanatory to many of you, ‘value’ is often confused and conflated with price, when it in fact refers to the worth of usefulness that something has. Quality oftentimes determines the

We all have something special inside us, if we use it right, we can change the world… Information is a powerful tool. It can be used to attract interest, increase desire, demand attention, and to sell. But information alone isn’t enough. It’s the skill-full application of the right information at the right time that can

Did you know status is a big reason which causes people to move toward you? When presented with your opportunity their subconscious mind is working out if this thing is going to improve or decrease their status. This status we’re talking about has nothing to do with how others perceive you, rather how you perceive

Can you be an expert in your field? What do I mean? Take our 2 companies as examples: MY Total Office Solutions are experts in providing office technology solutions in simple to understand short term monthly agreements with guaranteed fixed prices. Positioning ourselves in the market as experts in printer technology, internet phones and laptop bundles,

You probably already know great customer service is one of my drivers… So, when I came across ‘The Customer Centric Playbook’ I just had to read and review it for you. It’s written by Peter Fader and Sarah Toms both of whom have founded multiple organisations. Between them they discovered a simple truth, that not

Many organisations still take a product centric approach to business… This strategy is basically selling as many products and services to as many faceless nameless customers as possible. When organisations ignore customer value in favour of being product obsessed, they spend their time and money on product expertise, rather than acquiring and developing high value

Why can’t people just provide simple honest service? Surely, it’s not new radical thinking to expect a supplier to be honest with you and not over complicate the service they provide, is it? What am I talking about? Well, at the end of last week we had a company ask us for some help with

Imagine the scene. Amstrad owner Lord Sugar sat in a Hong Kong hotel room with Dixon’s Chairman Stanley Kalms… Kalms had just told Lord Sugar, he’s computer arch-rival and Sinclair C5 inventor Clive Sinclair, was about to go bankrupt and there was a small opportunity Amstrad could buy the Sinclair brand. Price Waterhouse had asked