Pivoting & tweaking our products & marketing is a must for our new normal…
Why?
In the office technology & supplies industry our customers & prospects have many team members still working from home.
Will it continue?
Probably…
Which means we need products right for them, delivered directly to home offices, with account facilities & payment solutions to suit each situation.
But how do you market these messages to homeworkers?
Our team has come up with a unique approach for the office technology and supplies industry.
They’ve designed this takeaway style menu, which we’ll post through homeworkers letterboxes.
It’s got our home & small office technology solutions on the inside and shows a list of the most common stationery items on the outside.
With the front cover making it clear there’s ‘no minimum order size’ & ‘delivery is free’.
People at home are used to receiving menus in takeaway formats & will usually keep hold of them much longer than a general leaflet.
It might not be radical for your local Indian or Chinese, but it’s radical for the office technology & supplies takeaway industry.
…do you need to pivot & tweak your products & marketing too?
