Good day. Have you time for a business book review?

We’re back to best-selling author and marketing genius Seth Godin this week, reviewing his 2006 book ‘Small is the New Big’.

Seth’s believes (in the digital world) small organisations have the advantage over the large corporates and can think and act big, without breaking the bank.

‘Small is the New Big’ is a brain dump of eight years from Seth’s best thinking. Taken from blog posts, magazine articles and e-books.

It’s packed full of 183 riffs, rants and business ideas. But don’t read it all at once. As it’ll probably give you a headache. It did me.

There’s loads going on and you need to read it in numerous sittings. Allowing time to gather your thoughts and let the information sink in.

Some of his thoughts and ideas you’ll discount for sure. But one or two might just resonate, stick in your head and grow into a Purple Cow.

It’s a bit bonkers. Just like Seth. And given we’re currently in a bonkers situation. It’s probably a good time to read it and spark some ideas for when the bonkers ends.

Got to admit. I quite enjoyed it. But you’ve got to take it for what it is. A book full of ideas.

‘Small is the New Big’ gets a thumbs up & 4 stars.

If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com

You can watch all our business book reviews at mytotalofficesolutions.co.uk/business-book-reviews

…thank you for watching & see you next week.