People associate 1 positive thing with many… Don’t think your product is the same as others, as no product or service is completely the same. How it’s delivered. How it’s supported. How you interact with customers are all differentiators. Avis rent-a-car positioned themselves as number 2 in the car rental market. They used a positional

People relationships are the most important thing for us… When we first meet new customers our team take the time to work out how we can help them solve problems, improve efficiencies or save money. If we can’t do any of these, we are honest & clear with our customers. It’s never about making a

When we first started out in business we didn’t think about the future. It was a lifestyle decision… We’d just had our 1st child & I was away 3 or 4 night a week with my previous job. Our relationship was being stretched to the limit & something had to give. I’d always been involved

Today’s business book review proves that big dreams can come true… Global SAP CEO Bill McDermott had a dream (goal) when he 1st joined Xerox way back in 1983, as a rookie photocopier sales trainee aged just 22. To become Xerox global CEO. Although Bill didn’t achieve, he’s exact dream. He got damn close. Most

Are personal face 2 face visits built into your sales, marketing or customer service strategies? Yes. It’s important your strategies include every possible touch point. Like: Warm & cold calling Email chats & marketing Social media chats, marketing & articles Physical leaflets & catalogues Personal targeted letters Physical bold (cold) calling Online & physical networking

Lots of business owners say they want to grow their revenues & profits… But very few are willing to pay the price in leadership, time, consistancy & perseverance to acheive their goals. Instead they end up cutting corners and looking for the silver bullet to kill the werewolf & solve all their problems We’ve got

Knowing your customer allows you to steam-line your marketing activities & develop a focused strategy… Which will save you marketing spend, loads of time, whilst increasing your conversions. As an example. We identified 3 customer groups who will benefit from our home printing solution. Infinity: Families with school children Home workers Home based businesses We know that each customer group

Today’s business 📚 review will help you increase sales…   I’ve been badgered for a while to read & review a couple of Grant Cardone’s 📚’s   This week I’ve taken the plunge & read ‘If You’re Not First You’re Last’. It’s about sales strategies that help you dominate your market & to beat your

Do you have a referral strategy? Referrals are red hot leads & are one the most cost effective & simplest ways of securing new business. Some organisations will advertise referral schemes, where they pay a cash reward to anyone who brings them a new customer. We do this too. Although. We find. What works best. Is

It’s not always about the cheapest price. A strong value proposition can make all the difference… Let’s take 2 similar monthly subscription products. Product A is priced slightly lower than Product B. Product A requires you to commit for 3 – 5 years with high termination charges to exit early & a real possibility the supplier will