A very important measure for us, is the lifetime value of a customer…
We try to WOW our customers with the service we provide, making them happy and gaining loyalty, which helps us maximise their lifetime value.
Our culture is all about providing Simple Honest Service. And we achieve this through things like:
- Providing free technology (printers, copiers & office telephones)
- Fixed monthly & printed page fees
- Guarantees never to increase prices
- No hidden extra charges
- Guaranteed service levels
- Simple short-term agreements
- Free technology upgrade paths
- Easy agreement terminations
We can’t understand unscrupulous suppliers who hoodwink people. Tying them into long-term contracts with huge cancellation fees, regularly increasing prices & introducing hidden charges.
I’m sure after being tied for years to a hoodwinking supplier like this, suffering years of unexpected price rises & hidden extra charges. You won’t be letting them increase your lifetime customer value.
It’s simple for us. Treat people like you want to be treated & they’ll stay loyal for as long as they need your service. Hoodwink them, treat them poorly & they’ll leave at the first opportunity.
The top 2 things people seek, are certainty & peace of mind. Provide these & you’ll maximise the lifetime value of your customers too.
…but be warned, don’t be a hoodwinker
