Do you have a referral strategy?
Referrals are red hot leads & are one the most cost effective & simplest ways of securing new business.
Some organisations will advertise referral schemes, where they pay a cash reward to anyone who brings them a new customer. We do this too.
Although. We find. What works best. Is simply asking your customer. “Who do you know who might benefit from our products or services”.
Obviously. You’ve got to provide your customer with great service & strong value propositions for this to work.
For instance. Our free photocopier service provides some tremendous value propositions. Like:
- A simple rolling monthly agreement
- No termination fees
- No lease fees or capital outlay (saving up to £3,000)
- Free installation (saving up to £200)
- A low fixed cost for each page printed
- Guaranteed never to increase prices
- Replacement cartridges, parts & repairs all included
- No hidden extra charges
- Feature rich. Up to A3 laser quality print copy & scan
These make it easy for our customers to refer this service to people they know, with the confidence it will help them in some way.
If your product or service has very strong value propositions like ours. You can even ask for the referral as soon as a new client has signed up.
And if your customer says. “Oh. I’m not to sure.” (Because their struggling to think about someone on the spot).
Say to them. “Appreciate your struggling to think on the spot. But if there was just one person you could think of, who would it be?”
