Good day…
I’ve got a cracking read for you today…
It’s ‘Persuade’ written by Lancastrian (although he now lives in Yorkshire) Philip Hesketh.
Philip has spent years in high profile sales & marketing roles. And now delivers talks all over the world about the art of Persuasion.
In fact, I went to a talk he did in his home town of Harrogate a couple of years ago, and he persuaded me to buy his book. See inside, he’s even signed it.
Philip believes that we have 7 psychological drivers:
- The need to be loved
- The need to feel important
- The need to ‘belong’
- The need to believe
- The need for some certainty & some uncertainty
- The need for ‘a place’
- The need for growth & improvement
And, if you can understand how these drivers work, you have a much higher probability of persuading someone to do something, stop doing something or choose you over someone else.
It’s important to note though. Philip only advocates honesty & integrity when using his powers of persuasion. And has created many friends for life through his genuine approach.
The book takes you on Philips life journey & is filled with amusing stories & sharp 1 liners. Which together, keep things light & easy to understand.
Yes, Philip Hesketh is a master of persuasion. But he carries it out in an honest & genuine way.
The book gets a thumbs up & a 5-rating stars.
And if you ever get the chance to attend one of his talks, grab it with both hands. You won’t be disappointed
If you’ve got any questions about the book, connect & message me on LinkedIn or drop me an email to darren@mytotalofficesolutions.com
And if you want to catch up with my other business book reviews, watch them online at https://mytotalofficesolutions.co.uk/business-book-reviews or subscribe to my YouTube business book review channel.
Thank you for watching. See you next week.
