In 2015 our business transformation lost us 50% of walk in customers…
For a time we we’re losing £5,000 a month.
How did we recover?
3 things really:
- We developed affordable problem-solving products
- We increased our sales resource from within the existing team
- We created a sales hopper with multi-channel lead generation & closure processes
It seems (due to the pandemic) things have come full circle & it’s time to rebuild again.
But. How will we recover this time?
3 things again:
- We’ll develop some new affordable problem-solving products fit for the new normal
- We’ll change the way we approach sales from within the existing team
- We’ll tweak the sales hopper & lead generation channels to fit the new normal
Yes. Things are going to be hard for a while & different.
Like no bold calling (walking cold into a business) for the feasible. But there’s opportunities to carry out sales activities in slightly different ways.
In our world, we’ll have more home workers, who are still going to need technology & supplies.
Although they’ll need slightly different products to be provided & supported at home, as well as the solutions still required in their workplace.
But that’s opportunity, right?
It just means we’ve got to pivot & change slightly to provide the right office and home solutions our customers need.
…so, have you thought about how you’ll recover?
