A business is not only top management, nor is it only middle management…

A business is everyone from the top to the front lines.

But it’s only when the whole team of an organisation are motivated together to support its strategy, that the organisation stands apart as being great and consistent in its service delivery.

Overcoming the hurdles to strategy alignment is an important step in making sure the organisations is not stopped in its tracks.

It’s critical when building your team, you choose people who align with the strategy, and have the right attitude and behaviours to enhance the culture you are creating.

You must create a culture of trust and commitment that motivates people to execute the agreed strategy in the spirit which you require.

It’s about winning the hearts and minds of your team, and you’ll only do this if all team members are bought into the company’s values and want to see it succeed with its strategy.

Take the office technology industry, it has a history of over charging and not being transparent and honest with its customers.

Our business was set up to fix these historical issues and answer the moral questions with fairness, transparency, honesty and guaranteed fixed prices.

The people in our team have bought into our strategy of wanting to make our industry better, which in turn benefits all our customers, and stands us apart from much of the competition.

…what’s your strategy and does it help you stand out in a crowded market?