There are 3 phases of the sales journey…

Before. During. After.

We call ‘before’ prospects, the aim is to get them to know you and show interest in what you do.

‘During’ is what we call a lead, where they like your story, and eventually test you out by buying something for first time.

‘After’ is where they become a real customer, when they begin to trust you and buy from you regularly, even referring new business to you.

The question is, how do you guide people through this journey?

Initially (for us) it’s about telling our story through videos, articles, blogs, and educating people on subjects that might help them in some small way.

Then when people show interest, providing free assessments showing where you can help them, which builds trust, leading them to buying from you for the first time.

This first transaction and the subsequent follow up must impress, as it will lead to regular monthly orders and ultimately sign up to your (money saving) fixed priced monthly subscriptions.

The final peace of the sales journey is to make the ‘now’ customer a raving fan, who’ll gladly refer your service to others they know, without expecting reward.

…this happens through consistent great service, delivered on time and in budget.