A good idea is to spell out how what you’re selling solves a problem …

Once you know the result your prospect is looking for. It’s time to figure out what’s on their mind that would lead them to want your stuff.

Chances are. It’s either something that’s bothering them or something they have a strong, persistent desire for, but haven’t been able to get yet.

A couple of recent examples are:

Over the last few weeks business (where possible) have moved employees to home working. But this created a cash flow problem, as they’ve had to buy new laptops.

We thought. It didn’t have to be new laptops. Business could buy ‘fit for purpose’ refurbished laptops for half the price. Which provides a solution & preserves cash flow.

Another problem (as well as people home working) is families home schooling. We’ve got a 10-year-old and need to print off loads of stuff to keep schooling going from home.

So. We quickly developed a home schooling & home working printing package. Providing a maintained multi-function printer with unlimited cartridges for £9.99 a month, with no strings attached.

So, our headlines could be. “Reserve your cash flow with a ‘fit for purpose’ home working refurbished laptop. Call 0800 1833800”.

Or. “Home schooling? Need to print loads of stuff? Want a multi-function printer with unlimited cartridges for just £9.99 a month with no strings attached? Call 0800 1833800.”

Based on ours…

…what could your headlines be?