The Guinness Book of World Records was probably the greatest marketing campaign ever created… For those that don’t know. It was originally invented by the MD of the Guinness brewery (Sir Hugh Beaver) way back in 1954, as a way of promoting Guinness. Sir Hugh had the idea whilst out shooting. One of his party

Hi. I’m Darren from MY Total Office Solutions… The printer & photocopier technology industry has a bad reputation, caused by unscrupulous suppliers hoodwinking organisations with complex & misleading terms. Which can lead to multiple price increases, unexpected extra charges & huge termination fees. Our ‘WHY’ (why we do what we do) is to change this

Good day. It’s Friday & business 📚 review day… This week I’ve been reading ‘The Chimp Paradox’ by Professor Steve Peters. For those who don’t know. Professor Peters is a consultant Psychiatrist, holds many degrees, a master’s in medical education & many postgraduate qualifications. Yes. He’s qualified. Over the years he’s worked closely with many recognised

We’re with Mike Steel today. Mike specialises in IT & Digital recruitment… ‘Mike would you like to explain what you do’. ‘Absolutely’ said Mike. ‘My business is part of GTL people & we provide specialised IT & Digital recruitment to small & medium sized organisations across the North West.’ Mike continued. ‘We find those difficult

Good day. Today is business book review day… I’ve kinda shied away for this week’s book for a year or so. Thinking the hype was probably way over the top & I can’t really put my finger on why. It’s unlike me. As I’d normally give most things a go. It took a free audio

Here’s a question… Why are Harley Davidson customers so devoted to the brand, they’ll even get Harley’s logo tattooed on their body? Well. It’s because they understand & believe in Harley’s ‘WHY’. Harley Davidson has spent much time to fully understand ‘WHY’ they do what they do & it’s not to have the best or

Valley Shorai Karate & Kickboxing Club has its training facilities in Ewood Bridge (Haslingden). Sensei Neil Holroyd runs the club & has been involved in karate & kick boxing for over 30 years. As a 3rd Dan Sensei Neil is extremely experienced & has a fantastic team of instructors, with a strong track record of training students to black

Good day. Yes. You’ve guessed it. It’s business book review day… This week I’ve re-read a business classic. Richard Koch’s ‘The 80/20 Principle’. It’s amazing to think this book was first published in 1997. The principles though are timeless & just as relevant today as when first discovered over 120 years ago. For those that

Good day. I hope you don’t mind. This week’s book review is a couple of days early due to the bank holiday weekend… Not sure if you’ve heard of Marshall Goldsmith? Well. For those who haven’t. He’s 1 of the world’s most accomplished and in-demand executive coaches. With a client list of the highest-level global

Our ‘exposing the hoodwinking’ video series has been running for 3 straight months… For those who haven’t seen it. Each week we discuss a dodgy contract clause hidden in an existing service agreement for office equipment like printers, photocopiers & telephones. We’ve uncovered some unbelievable clauses. Covering multiple price rises, hidden extra charges, massive hourly