The usual ways of shopping go out the window when we’re in pain…

If you’re selling a TV, you could say it’s got 4 HDMI ports and OLED picture quality.

But selling features don’t mean much to most people and won’t differentiate you from the competition.

Instead of positioning yourself as a commodity, why not offer to deliver it, fix it on the wall, set it up correctly and ensure it works perfectly with my other devices.

That would save me hours of time & effort, which would certainly take my pain away.

Most people would pay a premium for this kind of service, suddenly price becomes less important, and your product is seen as valuable, not as a commodity.

We see it the same way with our printing & scanning technology products.

1,000’s of organisations sell printer technology and printer cartridges, which makes them seen as commodity products.

So, we provide them in affordable fixed monthly fees, which include the technology, replacement cartridges (delivered fast & free) & lifetime support.

What’s more, they’re on simple rolling monthly agreements and we even guarantee your price will never increase.

Printers and cartridges are seen by many as commodity items, but by addressing people’s pain points, we’re seen differently and become a valued service provider.

What about your own products?

Can you re-package them to address your prospects pain points too?

…remember, people are much more willing to pay for a cure rather than features.