Since government guidelines were updated networking groups, conferences and exhibitions have been cancelled…
Many salespeople and business development executives who relied on these events, are now looking towards online platforms like LinkedIn, Facebook, Twitter & Instagram. Whilst working from home.
Over the last few days we’ve seen an increase in orders for refurbished laptops, chrome books and Apple Mac’s. Showing the swing towards working from home using social network platforms.
Currently it’s business as usual for us (well as close to usual as we can get). The difference being. The way deliveries are being handled. We’re trying to minimise close people interaction.
Back to you sales & business development people…
We’re in an age where building personal relationships is more important in business than the stiff formality of yesteryear. But how do you do it writing blogs on Social Media?
Creating engaging posts on social media platforms is an art. Yes. You need an interesting subject. But it’s your writing style that’ll keep people engaged too.
Don’t get stuck in the old rules. Thinking everything you write should be grammatically correct. Tell it like it is. Be yourself. Imagine your relaxed & talking to a friend. Write in the same way.
The old rules say. Never use words like: at, off, in, on, put, over, or under to end a sentence. But I prefer Winston Churchill’s way, once writing: “This is the sort of stuff up with which I will not put”.
Apparently, you should never begin a sentence with ‘and’ or ‘but’. Personally, it’s rubbish. Write the way you talk. Use ‘and’ & ‘but’ wherever you want if it engages & carries the reader along.
Who believes a sentence must have a verb, object & subject? Well I don’t. Short or 1-word sentences are very powerful. Like: ‘Let me explain’ ‘What now?’ ‘Picture this scene’ or ‘Imagine!’
When I write blogs, I break all the supposed rules. My son’s an English student & rips me apart.
But I’m not fussed. My audience isn’t for Dickens or Austin readers.
It’s for you…
And the test of a good letter, blog or article is the answer to this question:
Did it achieve the result you wanted?
And that means:
Did you break through the clutter?
