Here’s an idea for you…

How do you jazz up the humble prospect letter?

What. You’ve never heard of sending a prospect a letter. It’s the new craze. It’s current, different and can stand you out from the crowd. If your clever.

What do I mean by being clever?

Have a think what useful low-cost novelty gift you could include with your letter. Which can be linked back to helping your prospect.

In the past I’ve used a pocket watch with the headlines. ‘It’s time to get down to the business of saving you money & the more time passes the less you can save.’

I’ve also used a whistle with the headline. ‘Let me help you blow the whistle on your rising print technology costs.’

When we become a Konica Minolta partner, I even creating a wedding and sent prospects an invitation saying. ‘Our new partnership is the perfect marriage.’

If you’re a sales trainer. You could gift a tape measure and use the headline. ‘Need some help getting your sales team to measure up?’

Or an accountant’s gift could be a calculator with a headline saying. ‘Struggling getting your numbers to add up?’

A wealth management business could include chocolate coins with the headline. ‘Let me show you 3 great ways to increase your wealth.’

I think you get the gist…

The aim of the letter and gift is to stand you out from the crowd. Start the relationship process. Providing a higher probability of the prospect taking your follow up call & even a meeting.

..what gift (make sure it’s useful) and headline could you use?