Fixed priced guarantees are a vital element of our DNA…

Why?

Because we seek long-term customer relationships, and in return we guarantee our customers service agreement price will not increase for the life of their existing agreement.

What do we mean?

Let us give you a good and bad example:

Customers signing up to our Home Infinity subscription service for £11.99 a month, are provided with a home rated multi-function printer with an unlimited supply of replacement cartridges (delivered fast and free) and lifetime warranty (if the printer break’s we repair or replace it for free).

In our model everything’s included (even the printer) so customers have certainty and peace of mind. The cherry on the cake, is that we guarantee their agreement price will never increase too.

Now let’s take HP’s instant ink subscription as the other example…

Last October HP announced it had 10 million global subscribers (wish we had this many) on it’s instant ink subscription. On this program you must buy the printer and then pay a monthly subscription for how many monthly pages you print.

This is not an unlimited printing service for an agreed amount, prices increase the more pages you print, and if your printer breaks out of warranty you must buy another one.

Furthermore, David Gibbons at Comexposium Recycling Times has reported this disturbing news:

‘HP’s website is receiving complaints from consumers over its plans to increase their instant ink subscription price by 50%. At the same time, consumers are claiming HP has allegedly closed the chat threads on its site and gagged conversation.

According to one blogger, “On 15 Jan 2022, 3 days after purchase and registration for Instant Ink and HP+, I received an email from HP stating that from 12 Feb, the cost of my 50-page plan would rise by 50%. “

Another blogger reported:” A 15-page plan will be reduced to 10 pages, a 50-page plan increased by 50% cost, and a 100-page plan increased by 28%.”

TechRadar.com also reported HP printer owners who have embraced Instant Ink have been told that their subscription price will go up (potentially by up to 50% in some cases).’

Now it’s one thing increasing your prices for any new customers joining the service but increasing prices by up to 50% for existing customers (who have already paid out cash to buy HP’s instant ink printer) is morally wrong (in our opinion).

…but we’ll let you decide which comparable service is honest and transparent.